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Today’s Podcast: Simply Syndicated Radio

October 27, 2010

You have probably been wondering why I keep talking about something called Simply Syndicated, so tonight I’ll take a moment to explain. Simply Syndicated is a U.K. communications company that produces audio (and occasional video) content designed for use by cool people. Podcasts, music, live shows, stuff like that. Originally built around its flagship show, Movies You Should See, Simply Syndicated has grown over more than five years to include a diverse lineup of programs produced both in-house and by others. For instance, I appear weekly on Starbase 66, which is produced in Florida with input from Washington and then broadcast from England, and I never leave Ontario. I also produce and host Books You Should Read, an existing show on the network that I scooped up a few months back. And there are other shows, too.

One of the hurdles podcasters always face is getting people to listen to their work. Many folks don’t like the idea of having to download a show, transfer it to an iPod or whatever, and listen to it (this listen-on-demand is what drew me to podcasts in the first place, but hey, I’m weird). So Simply Syndicated, which is run by the mighty podcaster Richard Smith, has launched a new feature: online streaming radio. Just visit http://www.simplysyndicated.com and you’ll hear a steady flow of the network’s current shows: music, sports talk, movie discussion, music reviews, book chats, whatever it is Here Goes Nothing does, food, technology and, always, great people with great senses of humour.

So if you’re one of those folks who’s always resisted listening to podcasts because it seems too nerdy or too techy, just visit Simply Syndicated and click “play” on the radio bar. You won’t be disappointed. Unless you hear me talking.

Now, if only someone would come up with a Simply Syndicated iPhone app …

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