You Can’t Un-Watch ItOctober 7, 2009
I’m wavering on this one. Brilliant? Yes. Horrible? Also yes. Stupid? No. I think it’s actually pretty smart. In fact, it’s advertising. It’s the latest piece of viral marketing, which has long passed the accidental weirdness stage into intentionally weird. Battle for Milkquarius is a rock opera created to sell milk by the California Milk Processor Board, and was created and produced by a professional marketing team with a specific intent: sell milk as weirdly as possible.
Anyway, onto the music:
Also, please do not consider this an endorsement of milk. I am lactose intolerant and report on this only as a journalist and as a person with terrible taste in music.