You Can't Un-Watch It

I’m wavering on this one. Brilliant? Yes. Horrible? Also yes. Stupid? No. I think it’s actually pretty smart. In fact, it’s advertising. It’s the latest piece of viral marketing, which has long passed the accidental weirdness stage into intentionally weird. Battle for Milkquarius is a rock opera created to sell milk by the California Milk Processor Board, and was created and produced by a professional marketing team with a specific intent: sell milk as weirdly as possible.

Anyway, onto the music:

There’s way too much more of these people here. The sad thing is musicians used to dress like this and consider it cool. If you don’t believe me, look at this.

Also, please do not consider this an endorsement of milk. I am lactose intolerant and report on this only as a journalist and as a person with terrible taste in music.

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