Burger King has just announced that it will be the official fast-food tie-in for the new Star Trek movie. This means, come next spring, Star Trek kids’ meals, prizes, etc. will be available with Whoppers, Chicken Tenders, Bacon Double Cheeseburgers and fries.
This presents a problem for me, a three-pronged crisis:
- I kind of like Star Trek.
- I kind of like burgers. And you should know that ‘kind of’ means “extra-super really.”
- Burger King is known for its high-quality giveaway toys. Remember their Lord of the Rings promo? I know I’m going to have to get me some of that Trek stuff.
So I can see this growing into a situation next year. And you know what? I don’t care. I’ll probably get even porkier if I go ahead with this, but given my earlier promise to go into training for the giant burger challenge, I guess it would be okay to Spurlock my way through the Burger King menu in order to assemble a collection of Trek memorabilia.
One good thing about this: My kids will be okay with it. “Hey, guys, listen up. I know I always tell you we can’t get fast food because it isn’t good for you, and I know I tell you we should stick with healthy stuff we make ourselves, but this week it’s the Enterprise that actually lights up, so put on your sneakers, we’s-a going to BK!”
All in all, a win-win situation for all the Weathereyes, it looks like. Spring can’t come fast enough.